Leagas Delaney Shanghai recently picked up a Silver Pencil for their Toblerone “Sculptures” campaign at the 13th Annual One Show Design Awards.
This was the first campaign for the brand in China. Toblerone needed to raise awareness and drive sales, both of which were achieved with this digital activation campaign.
There were 274 winners from over 28 countries who emerged from a competitive pool of almost 4,000 submissions.
“We’re quite proud of the creative achievement and equally proud to have helped our client solve their business problem,” said Kevin Lee, ECD at Leagas Delaney Shanghai.