We started in 1980 and until 1992 we were a UK domestic agency. Then we won the global adidas account and we had to change our perspective on the world and its consumers. We learned quickly and helped the sports brand do a famous turn round.
From that time on, we have had strong international sensibility, as well as practical know how that means that although our offices are still strong domestically – from Shanghai to Hamburg – we can take any global assignment in our stride; this includes using the research required to elicit universally applicable insights from consumers anywhere on the globe. Across our family of offices, our ‘global soul’ allows us to confidently produce the same transformative thinking and ideas for businesses wherever they’re based.